Blog – TOKINOMO (10)

Shopper Marketing Weekly Snacks #20

Campaign scoop No compromise. We all know that family vacations are not considered relaxing. Pepsi Zero is here for all ...

How to humanize your FMCG brand to bond with shoppers

The FMCG sector is a competitive one. Thousands of products from hundreds of brands are displayed to the shoppers in sup...

Shopper Marketing Weekly Snacks #19

Campaign scoop

The future of grocery retail | Expert round-up

A pandemic, the rising inflation and cost-of-living, everchanging trends, demanding customers, and supply chain issues. ...

Shopper Marketing Weekly Snacks #18

Campaign scoop Keeping it cool. Some things should never change, while others might need some refreshing from time to ti...

Shopper Marketing Weekly Snacks #17

Campaign scoop The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. H...

Referral Marketing: The power of recommendations

Getting new customers is challenging, especially in this competitive industry. The acquisition cost is rising for both e...

Shopper Marketing Weekly Snacks #16

Campaign corner La dolce vita. It’s time to live your best life. At least that’s what Velveeta is preaching in their com...

Green retailing: 5 easy-to-implement practices

Times and trends are changing rapidly. Nowadays, sustainability and green initiatives are the centers of attention. The ...

Shopper Marketing Weekly Snacks #15

Campaign scoop Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impo...

How to increase brand awareness in-store

Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...

Shopper Marketing Weekly Snacks #14

Campaign scoop A true commercial mash-up. What would be the weirdest combination of brands to promote their products? Th...

Rise in inflation influencing grocery advertising

A lot of events have happened in the last two years and most of them had an impact on the retail industry. The COVID-19 ...

Shopper Marketing Weekly Snacks #13

Campaign scoop Saving up. Prices have gone up on almost everything, including gas. Carpooling, choosing public transport...

Rainbow washing: What is it and why it needs to stop

It’s almost the end of June and the world seems to be filled with rainbow-colored flags. The retail industry is no stran...

The Power of Branding in Driving Business Success

Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90

Seamless Shopping Experience: Improve Customer Satisfaction

In-store robots, Reducing returns, and NRF Big Show - Weekly Snacks #89

Retail Theft Prevention: Tips for Protecting Your Business

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Retail Marketing & Retail Technology Blog

The Power of Branding in Driving Bus..