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Retail predictions, customer loyalty, and holiday merchandising - Weekly Snacks #36

Christmas commercials Relaxed Christmas. Oh, the Christmas holiday! A few days off that are filled with overbuying, cook...

Retail Predictions for 2023: Retail Experts Discuss What’s In Store for Retail Marketing

2023 is just around the corner and we want to give you a head start. That’s why we’ve talked with top retail influencers...

Christmas commercials, Cyber Monday spending, and Shoppable videos - Weekly Snacks #35

The battle of Christmas commercials Asda’s Elf. This Christmas commercial is witty and funny thanks to Buddy the Elf. Yo...

Purpose-driven marketing campaigns for FMCG brands

Shoppers are expecting more from brands. Customers are no longer just looking for products, they want an experience and ...

Virtual store, Holiday tension, and Digital coupons - Weekly Snacks #34

Campaign Corner Snowman snack. When you have great snacks, everybody wants a taste. In this commercial, PepsiCo shows th...

Top 7 Best Retail Marketing Books for Brands and Retailers

Retail is a challenging industry, considering how much it changed in the last few years. That’s why it is important to k...

Purpose Marketing, Metaverse, and Facial recognition - Weekly Snacks #33

Campaign scoop Purpose Marketing. What if a raccoon recycled more than you? Well, this might be true considering the lat...

Digital Signage for grocery advertising

People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the techniq...

Holiday drinking, DTC, and Customer Behaviour - Weekly Snacks #32

Campaign corner True self. Pineapple juice might not be the most common choice for most people. This commercial from Dol...

Recycling, Future of Food Retail, and Grocery Tech Graveyard- Weekly Snacks #31

Campaign Corner Beer on Netflix. Beer brands were shut down from Amazon Prime’s ads due to a recent policy that prohibit...

Brand recognition: Is your brand easy to spot?

When shoppers step foot inside a store thinking about buying a certain product is your brand top of mind? Can people spo...

Trendy foods, Target's Christmas, and Metaverse Cameos - Weekly Snacks #30

Campaign scoop Love the Holidays. Everybody loves the “holiday feeling”, right? That warm fuzzy feeling that you get whe...

Seasonal Marketing - Halloween Edition: "Spook" your customers into buying

Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Ever...

Grocery inflation, Black Friday plans, and Higher-income shoppers - Weekly Snacks #29

Campaign corner Spooky delivery. Is there anything scarier than running out of candy? This Halloween, Uber Eats solves e...

Cleaning Supplies: How to increase sales in a "flat" category

When you are selling a CPG product in-store you know that you have a lot of competitors. While for some “attractive” pro...

The Power of Branding in Driving Business Success

Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90

Seamless Shopping Experience: Improve Customer Satisfaction

In-store robots, Reducing returns, and NRF Big Show - Weekly Snacks #89

Retail Theft Prevention: Tips for Protecting Your Business

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Retail Marketing & Retail Technology Blog

The Power of Branding in Driving Bus..