Blog – TOKINOMO | Nicoleta (9)

Food inflation, in-store tech, and Gen Z Marketing - Weekly Snacks #28

Campaign corner Special Salmon: Loved Tormund Giantsbane from Game of Thrones? Then you are going to enjoy this campaign...

Successful CPG Product Launch In-store

If you already have a successful product line available in brick-and-mortar stores, then you know how challenging it is ...

Food-as-medicine, shopping apps, and high-tech expectations - Weekly Snacks #27

Campaign scoop Caring for your heart. It’s important to take care of your health and exercise constantly. Imagine going ...

Top 9 + best retail podcasts to help you keep up with trends

It’s challenging for every professional to keep up with the latest trends, especially if they work in an ever-changing i...

Healthy features, food, and Christmas shopping- Weekly Snacks #26

Campaign Corner Be the food hero. What’s for breakfast? How about lunch or dinner? Those brave men and women who decide ...

Plant-based products, canceled orders, and quick commerce - Weekly Snacks #25

Campaign scoop Romance novel. Remember classic covers of romance novels with a shirtless man? Well, Capri Sun took it to...

Generational marketing: In-store marketing for every generation

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up...

Customer perception, shrinkflation, and shoplifting Weekly Snacks #24

Campaign scoop Forgotten password. Streaming services are great, especially for true fans. What happens when a football ...

Shopper marketing books: 10 insightful reads for shopper marketing professionals

Every retail professional wants to stay on top of his game. Constantly learning about shopper behavior is a must in this...

Ageism, Automation, and Food Preferences - Weekly Snacks #23

Campaign scoop Hard I Dew. Ever loved a beverage so much that you want to marry it? Well, Hard MTN Dew gives you that po...

Brand recall: Does your brand stand out?

It’s complicated to stay top of mind in a competitive market. Hundreds of brands fighting to attract the attention of sh...

Shopper benefits and sustainability - Weekly Snacks #22

Campaign Corner Triangles: they're everywhere. Triangles are everywhere and they look like chips. Doritos launched a new...

Brand perception: Find out how your customers really feel about your brand

Customers have a lot of brands and products to choose from. How does one choose a type of toothpaste over another? Is th...

Shopper Marketing Weekly Snacks #21

Campaign corner Raw Manifesto. We all love a good commercial that involves pets, right? You can see the most adorable fu...

How to support shoppers during the rising cost of living issue

We’ve talked about the most pressing challenges grocers are facing at the moment in our latest expert round-up. One of t...

The Power of Branding in Driving Business Success

Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90

Seamless Shopping Experience: Improve Customer Satisfaction

In-store robots, Reducing returns, and NRF Big Show - Weekly Snacks #89

Retail Theft Prevention: Tips for Protecting Your Business

Tweets by Tokinomo

Retail Marketing & Retail Technology Blog

The Power of Branding in Driving Bus..