We are proud to announce that Sales Service has won the prestigious Golden Arrow Award. Our partner from Poland, Sales Service, was nominated for the award for the campaign they organized for Ballantine's. The in-store POP marketing campaign was implemented with the help of Tokinomo, the robotic POSM.
It is an honor every time one of the campaigns implemented with Tokinomo attracts attention and is nominated for an award. We would like to congratulate our partner from Poland, Sales Service for winning this award and for the implementation of this great campaign.
Golden Arrow - the prestigious gala in Poland
Golden Arrow is one of the most well-known awards for marketing in Poland. The first gala took place in 2006. The main goal of the competition is to highlight the best and more innovative marketing tools and reward breakthrough solutions. A jury of marketers selects those projects that will be a benchmark for the entire industry.
Sales Service - a trusted Tokinomo partner
With over 18 years of experience in implementing POS projects, Sales Service offers various solutions for its customers. The company supports customers in business development by producing and installing POP materials.
To guarantee sales success, Sales Services offers a wide range of services on the Polish market, including visual merchandising and rebranding. Sales Service has worked for some of the biggest brands, including L'Oreal, Rossmann, and Oceanic.
In 2021, Sales Service discovered Tokinomo and decided to partner with us in order to include the most innovative POP display in their portfolio.
Pernod Ricard - Ballantine’s Bourbon Finish Campaign
Pernod Ricard released a new product, Ballantine’s Bourbon Finish. This high-quality whiskey had been aged for 7 years and finished in bourbon barrels. To highlight the alcoholic beverage, Sales Service implemented an innovative campaign with Tokinomo.
Before this campaign, no other robotic POSM was used in stores, in Poland. Since Ballantine’s marketing focused on innovation, Tokinomo seemed like the perfect solution to match their expectations.
This campaign was carried out in 50 shops. With a quick and effective approach, Sales Service managed to implement the campaign in only 1 day. The bottles of whiskey were then brought to life with the help of Tokinomo, the robotic POSM.
Shoppers could hear the whiskey telling them:
“Take a look! This is the newest edition of Ballantine's - seven-year-old American-style Scottish scotch Ballantine's Bourbon Finish. Would you like to try it?”
“Look! This is Ballantine's Bourbon Finish. It is the expressiveness and maturity of Scotch, aged for seven years, combined with a pleasant sweetness obtained by finishing in bourbon casks. Would you like to try it?”
Our partner, Sales Services, mentioned that the campaign was successful and the results exceeded the expectations.
“We always want to offer the best solutions to our customers and we knew we needed to implement something creative and innovative for Ballantine’s. Choosing Tokinomo was the best decision for this campaign. Apart from bringing unexpected results, it also helped us receive the Golden Arrow award for the best campaign at the point of sale in retail marketing. We are honored to receive the award and thrilled about our next campaign with Tokinomo.”
Bartek Goławski, Chief Operating Officer at Sales Service
Once again, we would like to congratulate our partner, Sales Service, for receiving this award. We can’t wait to see what other campaigns they implement for their customers in Poland.
