In Storepedia

Your in-store marketing
dictionary.

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.

Unified brand experience

A unified brand experience means creating and maintaining a consistent identity throughout all channels where your brand has a presence. If your products are present in brick-and-mortar stores, online, and on social media, then you should make sure that you communicate the same message on all platforms.

Upselling

Upselling is a selling technique in which you convince the customer to purchase a more expensive version of a product, an upgrade, or a premium service.