Blog – TOKINOMO | retail marketing

Campaign corner Just like winning. In the run-up to the Super Bowl LVIII, Frito-Lay's NFL playoff campaign features three NFL veterans and numerous fa...

Nicoleta
Jan 16,2024

retail marketing

shopper marketing

weekly snacks

Holiday Shopping Tool, Black Friday Sales, and Sampling - Weekly Snacks #82

Campaign corner Friendsgiving. To commemorate the 18th anniversary of the theatrical release of “Just Friends” on November 23, the same day Thanksgivi...

Nicoleta
Nov 28,2023

Point of Purchase: What it is, how it works

Point of purchase (POP) is a common term used in retail. In this complete guide, you will discover more about POP market...

In-app shopping, generative AI, and personalization - Weekly Snacks #81

Campaign corner Too cool. Cat owners are aware that their beloved feline companions can exude an air of indifference—som...

Christmas commercials, In-store returns, and Consumer trends - Weekly Snacks #80

Campaign corner Must be. Jameson Irish Whiskey, renowned for its exceptionally smooth taste and belonging to a widely re...

Optimizing Retail Operations: Strategies for Success

In the retail world, making sure your operations run smoothly is crucial for success. This article is your guide to the ...

Top emerging retail trends to follow in 2024

Retail is an ever-evolving industry and 2024 promises to bring a new wave of changes and trends that will reshape the wa...

Top 9 Retail Media Networks you need to keep an eye on in 2024

The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching cons...

Retail Media, Plant-based diets, and grocery trends - Weekly Snacks #74

Campaign corner 90’s icons. Little Spoon, known for reimagining children's food with healthier options, has launched a n...

Private Label Success: Strategies to Market and Boost Sales for Your Store Brands

The rise of private-label brands in the retail industry has been a significant and ongoing trend over the past couple of...

Winter 2023 Holiday Retail Trends to Consider

The first leaf of fall hasn’t even touched the ground and we are discussing winter holiday trends? Of course! We believe...

10 essential retail metrics and KPIs for brick and mortar retailers

While you might think that only sales are the indicator of a top-performing store, there are various KPIs and metrics th...

The importance of data analytics for brick and mortar stores

It's time to dive into the world of data analytics and how it can supercharge brick-and-mortar stores. In this article, ...

Rational vs Emotional purchases: What drives customers to buy your product?

Have you ever wondered why customers choose to buy certain products? What motivates their decision-making process? The a...

The Power of Branding in Driving Business Success

Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90

Seamless Shopping Experience: Improve Customer Satisfaction

In-store robots, Reducing returns, and NRF Big Show - Weekly Snacks #89

Retail Theft Prevention: Tips for Protecting Your Business

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Retail Marketing & Retail Technology Blog

The Power of Branding in Driving Bus..

Google Shopping Ads, Metaverse in Retail, and Holiday Spending - Weekly Snacks #87